According to a recent survey by NVIDIA, AI is positioned as a key technology for innovation in the retail and consumer goods industries. The survey provides insights into AI's adoption, investment, and impact, with a particular focus on utilizing AI in Generation AI and Supply Chain Management.
- <strong> Increase in AI adoption</strong>: 89% of respondents are actively using AI for operations or evaluating projects, up from 82% in 20231[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) , according to the survey.
- <strong> Revenue growth and cost savings</strong>: 87% of respondents say AI has positively impacted full-year revenue growth, while 94% report AI has helped reduce full-year operating costs1[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) .
- <strong>Expand AI investment</strong>: 97% of respondents say they plan to increase AI investment in the next financial year1[2](https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/).
- <strong>Importance of Generative AI</strong>: Generative AI has a strong presence in the retail and CPG industries, with more than 80% of companies using or piloting Generative AI projects1[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) .
- <strong>Key use cases</strong>: Generative AI is being used in a variety of areas including marketing content creation (60%), forecast analysis (44%), personalized marketing and advertising (42%), customer analysis and segmentation (41%) and digital shopping assistant (40%)1[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) .
- <strong>Supply chain challenges</strong>: Global events and changes in consumer preferences in recent years have made supply chain management more challenging. 59% of respondents report increased supply chain challenges1[2](https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/).
- <strong>AI's role</strong>: 58% of respondents are helping AI improve operational efficiency and throughput, 45% are using AI to reduce supply chain costs and 42% are using AI to meet customer expectations1[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) .
- <strong>Expand AI investment</strong>: 82% of companies plan to increase AI investment for supply chain management1[2] (https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/) .
AI is driving innovation in all areas of the retail and CPG industries, which will lead to more investment and adoption in the future. According to a survey by NVIDIA, AI helps companies establish themselves as differentiated technologies in the market, which will play an important role in redefining the future of the retail and CPG industries. Source: https://blogs.nvidia.com/blog/ai-in-retail-cpg-survey-2025/
Share this post: